Attention Heatmap

The Attention Heatmap will show you how much attention a specific website area gets from your visitors. Find out what content your visitors care about the most, what they read, and what they completely skip over.

Please note, Heatmaps may need to be selected by date range rather than page version for dynamic sites that serve different versions of the same page to visitors. For more information see our wiki page on how to unify several page versions.

How to use

You can access the Attention Heatmap by either selecting Heatmaps followed by Attention on the dashboard or simply clicking on the Attention Heatmap graphic located in the top left box on the dashboard screen. By clicking the button you can then change the parameters of the heatmap. Select the Page URL you are interested in analyzing, followed by the page version or date range. Click "View" to generate the Heatmap.

Buttons and Uses

	Relates to the colors of the Heatmap. Move the mouse over the bar to see the attention in seconds each color correlates to. Red (Hot) areas of the Heatmap receive the highest attention rates where Blue (Cold) areas receive the least attention
	Shows visitors total session time. If a visitor stops interacting with a page for 20 seconds or more, the additional time is not counted
	Displays link analytics percent values
	Displays link analytics for all hidden elements on the page. Example: Drop down menus
	Displays non used elements available on the page
	Downloads heatmap to you local machine to use off line, for presentations, etc.
	Allows for advanced filtering based on events related to visitors on this page as well as on other pages. Please note: This feature is only available to ClickTale Enterprise
	Clicks: Number of mouse clicks (% of total clicks) Hovers:Number of mouse hovers (% of total hovers) Hover Conversion:Percent of mouse hovers that click Time to Click:Average time from page load to click Hesitation:Average time from begining of hover to click Hover Order:Average order the link was hovered over by visitors Clicking Visitors:Number of visitors who clicked (and the % of the number of visitors who clicked)
	Allows the adjustment of the page background. Clear (far left) provides a transparent view of the page being viewed while Opaque (far right) shows a clearer view of the heatmap itself

Link Analytics

There are 8 statistics offered with Link Analytics (hover over a link to view all or click on the Link Analytics menu to choose):

Clicks

Counts the number of clicks and the percent of the total clicks on every link.

Hovers

The number of mouse hovers over a link.

Hover Order

Ranks links by the average order in which they were hovered-over by visitors. Shows which links attract the mouse first, second and so on.

Time to Click

The average time between the moment a page has been loaded to the moment a link is clicked. You can discover which links are the most attractive by seeing the average time it takes for a visitor to click on them.

Hover Time

The average time the mouse hovers over a link, indicating the visitor’s interest level.

Clicking Visitors

The number of unique visitors who clicked on the link.

Hover Conversion

The percentage of visitors that clicked the link after hovering over it, shows you how well the link invites visitor interaction.

Hesitation

The average time from the beginning of a mouse hover to the moment of the mouse click.

Settings

Hidden objects

Display objects that are hidden on the page display like drop down menus

Percent

Use this button to display information as either a percentage of the number of visitors or the actual number of visitors per item.

ON


OFF