Behavioral reports

How to use

Behavioral reports are located on the left sidebar of the Dashboard. Clicking on the title of a report will open a submenu of the category’s reports.

Site Reports

Real-Time Monitor

The Real-Time Monitor displays live updates of your site’s visitors. The report refreshes every 10 seconds, and displays an updated list of the current visitors to your site.
For each visitor you can see the following details:

• Country of origin
• Page - Number of pages they have viewed on your site (during all their visits)
• Latest visit - How long ago they started their most recent visit to the site.
• Current page
• Original referrer - The page from which they were directed to your site originally

Click on the play button to view the recording of this user's visit to your site. The recording will begin from the first time the user landed on your site (which is not necessarily the current visit).

Note: Real-Time Monitor is only available for certain ClickTale subscription plans. If your current plan does not offer Real Time updates, you will only view the last visitors to your site, and the list will not refresh automatically. If you would like to get Real-Time Monitor for you site, consider upgrading your subscription.

Top Events

Events are a convenient way of tracking visitors based on their actions. By adding specific tags to elements of your site (links, URLs, movies, forms, etc.), visitors who interact with these elements will have the Event tag attached to their browsing history. To learn more about setting up and using Events, please see the wiki page Events.

The Top Events report allows you to view which of the predefined events on your site are experienced most frequently by your visitors. For each event, the report details:

• Event Name
• First occurrence
• Last occurrence
• Number of occurrences
• % of Pageviews

Possible uses

If you set up Events on your site, the Top Events Report allows you to very quickly see how frequently the different pages, links and buttons you have Events for are being used. For example, if you set up a Customer_Login event, that is counted every time a user clicks on a Login button, you will quickly be able to see what percent of the pageviews on your site included this event, indicating that users clicked on that button. In the same way if you set up an event and see that only a very small number of your visitors were tagged with it. For example, if only very few users clicked on a specific button, you realize that the button may not have been as prominent as you had thought it would be.

Page Reports

Most Engaging

Identifies which of your web pages are the most and least engaging based on Engagement Time. Use this report to find out which of your pages are of real interest to your users, and which are less interesting.

Most Clicked

Shows which of your pages get the most clicks by your visitors, testing your design assumptions. The report details for each page:

• Page - The full URL of the page
• 90th Percentile Click Count - A percentile is a value of the variable below which a certain amount of observations fall. The report displays the 90th percentile, which means the number of clicks that 90% of users clicked on the page, or less. Only 10% of users clicked on the page more than this number. You can view a different Percentile of number of clicks by changing the Percentile parameter at the bottom of the table.
• Average Click Count - Shows the average number of clicks a user clicked on the page.
• Visitors - Shows the number of visitors who visited this page and were counted in this report.
• Changing Report Parameters
• Date Range - You can change the date range according to which the report is calculated by using the Date Range control on the top left of the page. You can choose a set range (last 7/30 days), or set an exact date range by clicking on the calendar icon.
• Filter specific pages - You can filter the report to display specific pages using the Filter control at the bottom of the table.
• Number of rows viewed - You can extend the table to show more results by changing the control on the right bottom corner of the table, to show more than 10 rows at a time.

Most Errored

The Most Errored report shows which pages generate the most JavaScript errors. Javascript errors happen when a script in a web page contains an error or fails to execute correctly. Exactly what happens depends on the browser and type of error.

Errors on the page can be very frustrating for visitors to a site. They may prevent the users from viewing the information they are looking for, cause issues with completing online forms, and many other issues.

JavaScript errors cannot be detected using server side monitoring. Only ClickTale’s session recordings will pick up these errors.

Using the Most Errored report you can track pages on which users encountered JavaScript errors. You can then easily find and fix the issues that cause these errors and make sure your site visitors get the most out of the site.

Least Scrolled

This report lets you compare scrolling distances vs. page heights to help you figure out your optimal page height.

The report details for each page:

• Page - this is the full URL of the page
• 90th Percentile Scroll Reach - a Percentile is a value of the variable below which a certain amount of observations fall. The report displays the 90th percentile, which means the scroll reach percentage that 90% of the users scrolled to, or less. Only 10% of users scrolled further down the page. You can view a different Percentile of number of clicks by changing the Percentile parameter at the bottom of the table.
• Average Scroll Reach - shows the average scroll percentage users scrolled on the page.
• Page Height (pixels)- shows the height (length) of the page in pixels. The longer a page, the less users are likely to scroll to view the bottom of the page.
• Changing Report Parameters
• Date Range - You can change the date range according to which the report is calculated by using the Date Range control on the top left of the page. You can choose a set range (last 7/30 days), or set an exact date range by clicking on the calendar icon.
• Filter specific pages - You can filter the report to display specific pages using the Filter control at the bottom of the table.
• Number of rows viewed - You can extend the table to show more results by changing the control on the right bottom corner of the table, to show more than 10 rows at a time.

Slowest Loading

Monitors which pages take the longest to load and which load the fastest, based on visitors’ actual experiences with your web pages.

Note that the load time is calculated form the time it takes the first piece of Javascript code to be downloaded, till the last javascript is downloaded.

The report details for each page:

• Page - this is the full URL of the page
• 90th Percentile Load Time - a Percentile is a value of the variable below which a certain amount of observations fall. The report displays the 90th percentile, which means the time that the page too to fully load for 90% of the users, or less. It took more time than indicated only for 10% of users. You can view a different Percentile of number of clicks by changing the Percentile parameter at the bottom of the table.
• Average Load Time - shows the average time it took the page to fully load.
• Visitors- shows the number of visitors who visited the page in the defined date range.
• Changing Report Parameters
• Date Range - You can change the date range according to which the report is calculated by using the Date Range control on the top left of the page. You can choose a set range (last 7/30 days), or set an exact date range by clicking on the calendar icon.
• Filter specific pages - You can filter the report to display specific pages using the Filter control at the bottom of the table.
• Number of rows viewed - You can extend the table to show more results by changing the control on the right bottom corner of the table, to show more than 10 rows at a time.

Trend Reports

These reports give you an overview of what goes on in your visitors’ browsers while on your site.

Pageviews

The Pageview Trend report displays the average number of pageviews per visitor, in two different ways.
Pageviews per Visitor
This chart shows how the average number of pageviews per visitor changes over time. Each point on the chart represents a day, and displays the average number of pageviews per visitor, for that day. Looking at the entire chart you can detect trends and see if visitors are viewing more or less pages over time.
Pageviews Distribution
This chart shows the distribution of the number of pageviews viewed by visitors. You can see how many of the visitors to your site viewed 1 page, how many of them viewed 2 page, etc.

Engagement Time

Engagement Time is a metric unique to ClickTale which is calculated by counting the time visitors were actively engaged with your site, rather than simply had the page open in their browser. The calculation of Engagement Time is based on the interactions of the user with the page - clicking, scrolling, moving the mouse, typing information in, etc. The Engagement Time Report displays the Engagement Time across pages on a site, in two ways. Engagement Time Trend
This chart shows the average Engagement Time per page, which is the amount of time visitors were engaging with your web pages by moving their mouse, scrolling, clicking or typing. This is a true measure of visitor engagement as opposed to "Time on Site" which measures the average amount of time the web page was opened by a visitor.
Distribution of Engagement Time
This chart shows the distribution of visitors based on Engagement Time. You can see what percentage of visitors were the least and most engaged.
Time on Page
This chart shows the per page average Time on Page, which measures the average amount of time your web page was left open, not necessarily the amount of time visitors were engaged with the page.
Distribution of Time on Page
This chart shows the distribution of visitors based on Time on Page. You can see what percentage of visitors spent the least and most time on your web page.

Mouse Moves & Clicks

The number of mouse moves and clicks per visitor.

JavaScript Errors

The number of Javascript errors per pageview.

Demographic Reports

ClickTale offers several demographic reports, including:

• Countries
• Languages
• Browsers
• Platforms
• Screen Sizes - The Screen Size reports give you an overview of how your visitors see your site. The Screen Size reports consist of 3 reports displaying the distribution of recordings by screen resolution, window size, and window resizing.