Integrating ClickTale with Contactology enables online businesses to optimize both their email marketing campaigns and website usability based on how different customers engage with their emails. A tremendous amount of knowledge is gained on both individual and demographic levels about the subscriber base. For example, online retailers can now compare how converted customers engage versus non converted customers and modify web and landing page design accordingly to maximize future user engagement.
Benefits of Integration
The integrated solution enables companies to:
- Follow every mouse move, click, scroll and keystroke of email subscribers all the way through to their online conversion or checkout.
- Learn from ClickTale behavioral reports that aggregate thousands of browsing sessions to reveal what visitors are collectively doing within a webpage.
- Watch real time video session playbacks to show exactly why and when a potential customer leaves the conversion process.
- Tailor emails to the behavioral tendencies of individual user groups.
In order to integrate your Contactology account with ClickTale, just tick the box inside your account when sending an email, type in a tag name and check the box to confirm that you will not use PII.