Heatmap setup

ClickTale offers a suite of four types of Heatmaps:
Mouse Move Heatmap
Mouse Click Heatmap
Attention Heatmap
Scroll-Reach Heatmap

The setup process for all four types of Heatmaps is the same, as detailed below.

Page Settings

URL

The first step in defining any Heatmap is to select the page the Heatmap will be based on. The page can be defined by a URL (or a group of URLs using the 'URL starting with...' option. The page can also be defined by a Page Event. Note: defining a page using Events is an option available for certain ClickTale plans only.

Change URL

Choose the URL of the page you wish to see a heatmap of.

URLs starting with...

Combine several page URLs in a single heatmap. For more information, see unifying several page versions.

Version

Once a page is defined, the page Version needs to be selected. A page may include multiple versions, due to many reasons. First, a new version of the page may have been created at some stage, in order to make changes to the page. These could be content changes, design changes, or any other planned changes. Second, new versions of the page may be created automatically by your system. This could be because each visitor gets a personalized version of the page, or because the page includes a dynamic element that changes every so often (for example - a counter of the number of visitors, a clock/date display, etc.).
When setting up a Heatmap, you need to define which version of the page you want the Heatmap to be based upon.

Date Range

Date Range is the default option for selecting a page version for a Heatmap. This option means that the data that Heatmap will be based upon combines all the data that was collected in the specific date range for the page, regardless of the multiple page versions that may have existed during this time. Note: the data displayed in the Heatmap will be the aggregated data across all versions, however the version of the page that will be displayed in the Heatmap itself (as a background) will be the Most Viewed version, in the date range.

Most viewed

See a heatmap of your most viewed page version. The Heatmap will include only data of visitors who viewed this specific version.

Latest version

See a heatmap of your most recent page version. The Heatmap will include only data of visitors who viewed this specific version.

Choose version

Create a heatmap based on a specific page version. Click on the 'View list' option to view a list of all the available versions. Note that you can Preview each version.

Segmentation Filters

Segmentation Filters are a strong tool allowing you to get a better understanding of how different groups of visitors behave on the page.
It is very likely that not all visitors to a page behave in the same way. Some visitors may spend a long time on the page, reading every word, while others may skim the page quickly without even scrolling to the end of the page. Some visitors may be looking for a specific link, button, or content on the page, while others are just browsing.

It is important to understand the different groups of visitors, so that you will be able to cater for their different needs, and maximize their use of the page.

The ClickTale system offers a range of different filters providing you tools to better understand your visitors. Filters are offered across the ClickTale system, and operate in the same way, allowing you to compare the different group of visitors using Conversion Funnels, Recordings, Heatmaps and Form Analytics.

Note: Segmentation Filters in Heatmaps are available for certain ClickTale Plans only. You may need to upgrade your plan to enjoy the benefits of Segmentation Filters as detailed below.

Browsing History

New/Returning

Filter your visitors based on whether they are new to your site, or coming back for a return visit.

For example, find visitors who:

• Arrived to your website for the first time.
• Arrived to your website after a previous visit(s).

Entry Pages

Filter visitors who came to your site by landing on a certain entry page.

For example, find visitors who…

• Landed on a specific landing page or promotional page.
• Came to your site from an e-mail or marketing campaign.

Exit Pages

Filter visitors based on the last page they saw.

For example, find visitors who…

• Left during a checkout process.
• Left on a certain product page.

Previous Pages

Filter visitors based on the various sources they came from.

For example, find visitors who:

• Came from a Google Adwords or AdSense campaign
• Came from search engine traffic

Referrers

Filter visitors based on the original source they came from.

For example, find visitors who:

• Came from a Google Adwords or AdSense campaign
• Came from search engine traffic

Engagement

Visited Pages

Filter visitors based on the pages they did or did not visit.

For example, find visitors who…

• Saw certain products, reached your checkout process, or purchased a product.
• Visited pages 1, 2 and 3 of a 4stage conversion funnel but did not reach the final page.

Page Count

Filter visitors based on the number of pages they visited.

For example, find visitors who…

• Visited between five and 15 pages, and thus can be considered very engaged.
• Bounced after seeing only one page.
• Visit too many pages to be normal customers, and are probably bots.

Page Engagement Time

Filter visitors based on their Engagement Time on the page.

For example, find visitors who…

• Spent less then 5 seconds on the page
• Spent a few minutes on the page reading the content

Visitor Total Engagement Time

Filter visitors based on their Engagement Time on your site.

For example, find visitors who…

• Spent less then 5 seconds on your website
• Only visited one page, but spent a few minutes reading the content

Events

Page events

Define pageviews of which visitors to include in the report. Only pageviews with the specific event tags you select in this filter will be included in the report

Visitor events

Define pageviews of which visitors to include in the report. Only pageviews of visitors who have the specific event tags you select in this filter will be included in the report

On Page Behavior

Mouse Clicks

Filter your visitors according to the amount of mouse clicks on a specific web page.
For example, find visitors who:

• Click on specific web pages most.
• Click on your web pages the least.

Mouse Moves

Filter your visitors according to their percentage of mouse moves on your webpages.
For example, find visitors who:

• Moved their mouse the least on your webpages.
• Moved their mouse the most on your webpages.

Scrolling Distance

Filter your visitors according to how far down on the page they scroll. Learn what encourages your visitors to go beyond the fold.

For example, find visitors who:

• Scrolled down your web pages the most.
• Scrolled down your web pages the least.

Demographics

Countries

Filter your visitors based on the country they browse from.

For example, find visitors who:

• Only browse from Europe
• Only browse from USA

Determine how your website usability rates worldwide.

Languages

Filter your visitors according to the language they speak.

For example, find visitors who:

• Are only English speakers
• Are only French speakers

See how your form fields perform among your non-native English speaking visitors.

Visitor IDs

Filter visitors according to their visitor IDs

Technical

Browsers

Filter your visitors based on the different browsers they use.

For example, find visitors who:

• Use Internet Explorer
• Use Mozilla FireFox

Platforms

Find visitors based on the different platforms they use.

Screen Sizes

Filter visitors based on their screen sizes.

For example, find visitors who:

• Have large screen sizes
• Have small screen sizes

Learn where your fold line lies for different screen sized visitors.

Fold Height

Filter your visitors according to their average fold heights.
For example, find visitors according to:

• The smallest and largest page fold height.
• The most common page fold height.