Heatmaps
ClickTale offers a suite of Heatmaps which visually present an aggregation of all the users' behavior on a particular page.
By aggregating the data of mouse movements of thousands of visitors on a webpage, ClickTale creates a comprehensive, visual representation of what visitors are looking at and focusing on within the page. The Heatmaps are presented as a color-coded overlay on the page.
In addition to the visual display, ClickTale provides Link Analytics allowing you to discover not only where visitors click, but also where they hover, how long they hover for, their hover conversion rate to clicks, and much more. Link Analytics appear when you hover on a page element that appears in a Heatmap.
Heatmap setup is similar to all types of Heatmaps in the ClickTale system.
Below is a list of the four types of Heatmaps available in the ClickTale system. Click on each of the links to learn more about a specific Heatmap.
Contents |
Mouse Move Heatmap
- For more information, please see our wiki page on Mouse Move Heatmaps.
A Heatmap presenting an aggregation of the mouse movements of visitors on a webpage.
Mouse Click Heatmap
- For more information, please see our wiki page on Click Heatmaps.
A Heatmap presenting an aggregation of visitors' clicks anywhere on the page. The map presents all the clicks, whether made on links, images, text or dead space.
Scroll-Reach Heatmap
- For more information, please see our wiki page on Scroll-Reach Heatmaps.
A Heatmap presenting an aggregation of the scroll of visitors down a page. The information presented on the map allows you to find out exactly where on your webpage the page fold lies, how far down your visitors scroll, and where your visitors abandon the page.
Attention Heatmap
- For more information, please see our wiki page on Attention Heatmaps.
A heatmap presenting an aggregation of the time spent on each part of the page. The information presented allows you to see how much attention a specific website area gets from your visitors. Find what content your visitors care about the most, what they read, and what they completely skip over.
