iPerceptions is a leading digital customer research company that enriches marketing technologies with the Voice of the Customer. The company’s solutions are powered by the Active Research™ SaaS Platform, which captures visitors’ intent, needs, and experiences in the moment of truth using survey engagement technologies.
About the integration
The iPerceptions ClickTale integration is a powerful solution that gives an in-depth understanding of the online behavior and in-page experience of visitors who have voiced feedback about your website.
The integration starts with engaging your visitors in the moment of truth using an iPerceptions representative survey to collect qualitative customer insights such as visitor intent, needs, and experiences. When a visitor accepts an iPerceptions on-arrival survey invitation this automatically triggers a ClickTale Session Playback recording. ClickTale’s Session Playbacks are automatically pulled into the iPerceptions Active Research platform. In the iPerceptions’ platform, clients can then segment and filter ClickTale recordings of individual visitor browser sessions using their feedback. This enables website owners to contextualize a visitor’s browsing session with the feedback that the same visitor provides.
Key advantages of using iPerceptions with ClickTale
- Get an in-depth understanding of the online behavior and in-page experience of visitors who have voiced feedback about your website.
- Pinpoint specific website elements that cause customer struggle and trigger negative feedback.
- Quickly resolve customer experience problems for both individual users and entire customer segments.
- Use the observations to quickly optimize the website experience, reduce maintenance costs and improve online conversion.
How to Integrate
The iPerceptions ClickTale integration requires an iPerceptions Enterprise survey and a valid ClickTale account. To integrate, you will need to provide iPerceptions with a valid ClickTale account, ClickTale Project ID, and ClickTale security token. With this information, iPerceptions will ensure that a session is automatically collected in ClickTale for those who accept the survey invitation while respecting your ClickTale quota. The session can be viewed in the ClickTale tab within the iPerceptions tool.