Link Analytics
Link Analytics are included in all Heatmaps. To access Link Analytics, open any Heatmap and click on the Link Analytics drop-down menu in the top left corner.
Link Analytics gives you a detailed statistical breakdown of every individual link and clicked element (even when they are not links) on your page. Unlike other analytics programs, ClickTale treats each clicked item as a separate element to be analyzed.
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Overview
There are 8 statistics offered with Link Analytics (hover over a link to view all or click on the Link Analytics menu to choose):
Clicks
Counts the number of clicks and the percent of the total clicks on every link.
Hovers
The number of mouse hovers over a link.
Hover Order
Ranks links by the average order in which they were hovered-over by visitors. Shows which links attract the mouse first, second and so on.
Time to Click
The average time between the moment a page has been loaded to the moment a link is clicked. You can discover which links are the most attractive by seeing the average time it takes for a visitor to click on them.
Hover Time
The average time the mouse hovers over a link, indicating the visitor’s interest level.
Clicking Visitors
The number of unique visitors who clicked on the link.
Hover Conversion
The percentage of visitors that clicked the link after hovering over it, shows you how well the link invites visitor interaction.
Hesitation
The average time from the beginning of a mouse hover to the moment of the mouse click.
Settings
Hidden objects
Display objects that are hidden on the page display like drop down menus
Percent
Use this button to display information as either a percentage of the number of visitors or the actual number of visitors per item.
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