Page console

ClickTale’s Page Console summarizes the in-page web analytics information about a specific webpage in one easy, accessible place. It looks similar to the dashboard but contains data based on a specific page of your website. Here you can identify and improve critical elements of a specific webpage and increase your ROI.

To begin with the default page is your most popular page. In order to change the page, simply enter the URL of the webpage you wish to analyze. You can choose URL equals or expand the drop down to display more URLs / URLs starting with. From here you can drill down to key statistics and watch all of your visitors’ experiences on the page in the same place.

Bounce Rate Analysis

The first section within the page console is a graphic presentation of your ‘bounced’ traffic. The graph allows for a quick and easy comparison between the three bounce rate types while the pie chart summarizes the totals in a single glance. To view how the users interacted with the page, use the play button (or click on the corresponding pie slice) and watch the actual browsing session.

Engagement

Engagement time is calculated using the time visitors actually interact with the webpage, any inactivity higher than 20 seconds is removed. Engagement time is a unique metric that only ClickTale provides which allows you to understand to what level visitors really engage with the page and is often different from time spent on page which doesn’t give an indication of actual interaction but may be a longer time.

Recorded Traffic

View how many visitors viewed this page and easily compare it to the number of pageviews. This box gives you a graphic representation of the number of visitors that landed on your webpage and allows you to compare this to the number of pageviews these visitors created. ClickTale only records a sample of the traffic to your site. The data presented is based only on the traffic recorded by ClickTale.

Activity Summary

The activity summary gives a numerical description of pageviews, visitors, load time , errors, clicks, engagement time and scroll reach of this webpage. Load time indicates the average time it took the page to fully load.

One of the most useful features is the errors player. The errors measured are Javascript errors that visitors encounter while browsing your webpage. Here you are given an average of the number of errors encountered per page view. Javascript errors may occur without affecting the visitor experience but are important as they may affect page performance and page rank. The player allows you to watch what java script errors your visitors are experiencing and identify points of failure that you may not have seen. In order to identify when the Javascript error occurred an event pops up indicating the error. Hovering on the event indication provides details of the line in your code where the error occurred.

Recent Visitors

The Recent Visitors lists the 5 most recent visitors to your webpage. You can use the Play button to watch the browsing sessions of these visitors. Note that the page player is somewhat different to the session player. It shows you videos of all the different visitors to this page whereas the session player shows you unique visitors and all the pages that they visited throughout their browsing session.

Heatmaps

View heatmaps of your chosen webpage simply by selecting them from here and lastly; see where visitors to this page came from using previous page and where they go next.

Previous Pages

See what the previous page was that lead visitors to this page. The previous page could be internal, external or visitors could have come directly to this page.

Next Pages

Use Next pages to see where your visitors go to from your page. See if this specific page gave them enough information to push them through the path you require and ultimately through the conversion process.