Scroll-Reach Heatmap
From ClickTale Wiki
The Scroll Reach Heatmap shows you where the page fold lies on your webpage, how far down your visitors scroll, and at what point your visitors abandon the page. Discover which pages need to be shorter, and which ones can be made longer. The Scroll Reach heatmap can help maximize content effectiveness by by rearranging your page layout, as well as, increase your ad-based revenue by optimizing your advertising location and increasing its impact.
Contents |
[edit] How to use
To access your Scroll Reach Heatmap, click the Heatmap link on your Dashboard underneath the Reports heading and select Scrolling. Next, select the page URL you are interested in analyzing , followed by the page version or date range.
Please note, Heatmaps may need to be selected by date range rather than page version for dynamic sites that serve different versions of the same page to visitors. For more information see our wiki page on how to unify several page versions.
[edit] Buttons and uses
 | Attention:Average time page area was viewed by the visitor who saw it Visitors:Number of visitors who viewed this area Total Time:Total time all visitors viewed this page area |
 | Turns on advanced analytic data which can be seen while hovering over specific page links. When left unchecked a snapshot of analytic data is available |
 | Displays link analytics percent values |
 | Clicks: Number of mouse clicks (% of total clicks) Hovers:Number of mouse hovers (% of total hovers) Hover Conversion:Percent of mouse hovers that click Time to Click:Average time from page load to click Hesitation:Average time from begining of hover to click Hover Order:Average order the link was hovered over by visitors Clicking Visitors:Number of visitors who clicked (and the % of the number of visitors who clicked) |
 | Downloads heatmap to you local machine to use off line, for presentations, etc. |
 | CheckedPauses of inactivity are limited to 20seconds UncheckedTotal session time, pauses of inactivited are not limited |
 | Allows the adjustment of the page background. Clear (far left) provides a transparent view of the page being viewed while Opaque (far right) shows a clearer view of the heatmap itself |
[edit] Best Practices
The Scroll Heatmap can help maximize your content’s effectiveness by rearranging your page layout. For example, you may discover that important content near the bottom of the page is getting a great deal of attention, but it is being viewed by only a small fraction of the visitors to the page. You can increase the number of visitors that see this content by moving it further up the page, increasing its effectiveness.
Increasing your ad-based revenue is made possible by optimizing your advertising location and increasing its impact. This is done by analyzing your visitors’ scrolling habits and changing ad placement accordingly, website owners can both maximize their revenues and design a cleaner, more usable webpage layout.
