Tealium Integration

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Tealium Integration

You can drop the ClickTale tracking code into your website via Tealium, along with numerous other tags. It's a quick and easy way to get started with ClickTale.

About Tealium

Tealium is a leading provider of tag management for enterprise websites. Through the Tealium Tag Management Console, marketers can add, edit or remove any web analytics or digital marketing tags instantly, without changing the page code or taxing their IT department. Tealium iQ provides business users with a point-and-click user interface for managing their page tags without any JavaScript knowledge.

About the integration

The integration allows you to add the ClickTale tracking code to your site along with many of your other tags, using just one piece of code on the pages to deploy any number of code tags.

Key advantages of implementing via Tealium

  • Accuracy: Increase your overall analytics accuracy.
  • Efficiency: Add tags at any point in the website development cycle, quickly and cheaply, from a single application.
  • Freedom: Get support for any number of tags from multiple applications. Gain flexibility in adding and testing new tags, and reduce your reliance on a single supplier.
  • Ease-of-use: Manage the tags yourself with a user-friendly system, and free your IT department to focus on other issues.
  • Control: See all the tags on your site, and ensure that tags adhere to technical best practices and comply with privacy and other mandates.
  • Performance: Improve your page load time by consolidating the variables used םn your tags. Serve tags, only when needed.

How to Integrate

To deploy the ClickTale tracking code using Tealium, please follow these steps:

1. Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.
2. Title (Required): Enter a descriptive title to identify the Tag instance.
3. Partition (Required): Enter the partition value of your ClickTale project. This value can be found in the URL portion of the Tracking Code provided to you by ClickTale. A partition value of "www" is the same as "www01" or "01".Example: www07
4. Project GUID (Required): Enter the long, alphanumeric value that appears after the "/ptc/" part of the URL. Example: 4473e195-a0e0-4271-96be-144ce4eXXXX

Note: This Tag will implement the Balkan Tracking code and NOT the deprecated Atlas type code. If you want to configure the Partition and Project GUID values via mapping, leave the fields blank.

Best Practice: Place this Tag at the bottom of the list in the Tags tab; ClickTale recommends you load this Tag after the page has rendered completely


Applying Load Rules

Load Rulesdetermine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule.
To load this Tag on a specific page, create a new load rule with the relevant conditions.

Best Practice: Load this Tag on the page where you want to track the visitor's mouse movements.

Setting up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag.
The destination variables for this Tag are available in the Mapping toolkit.


  • Partition (partition): Map to this variable to dynamically configure the server partition value.
  • Project GUID (project_guid): Map to this variable to set the project guide field.