New vs. Returning Visitors filter

The ClickTale recorder now maintains a counter of the visits for every visitor. The counter is saved in a cookie on the visitor's computer and is therefore active for as long as the cookie is present.

This enables ClickTale to accurately differentiate between new and returning visitors, even when the visitors recordings are no longer present in the recording database.

So now, if visitors return to the website after not visiting for more than a month, the system will still know of any previous visits they had and include them in reports as returning visitors.

In the example below, the report being created is for the two weeks in the middle of March, while the previous visit of the visitor is more than a month before that. Using the visit counter in the cookie, the ClickTale system will still recognize this visitor as a returning visitor for this report.