Best practices

Conversion Funnels
A conversion funnel is a designated path of steps visitors follow on a website that leads towards conversion. A conversion funnel is usually monitored in order to understand and optimize the way in which visitors use and engage with a site. This knowledge can then be used to improve website usability and increase conversion.

The ClickTale system automatically generates a Conversion Funnel based on existing data in your account. To start using the Conversion Funnel click on the Conversion Funnel button located on the left menu, as seen below.



To learn more about using the ClickTale Conversion Funnels see:
 * How to Edit/Modify the Funnel
 * Funnel Settings
 * Funnel Calculation

Heatmaps
Heatmaps are aggregated reports that visually display what parts of a webpage are looked at, clicked on, focused on and interacted with by thousands of online visitors. ClickTale’s Comprehensive Heatmap Suite lets you optimize your websites conversion rates and usability by visualizing your visitors’ every mouse move, click, and scroll. ClickTale Heatmaps include:
 * Mouse Move Heatmap
 * Mouse Click Heatmap
 * Scroll-Reach Heatmap
 * Attention Heatmap



The 'Hidden Objects' button is available in every heatmap of the ClickTale Heatmap Suite. Located in the 'Settings' area, use this button to view menus, texts or links that are not immediately visible to your visitors upon landing on a page. This feature allows you to understand why you are receiving a lot of clicks in a certain area, that does not appear to display any interactive content. Your visitors may be interacting with a 'Hidden Object', which is only visible upon a specific interaction.

Search Recordings
The ClickTale system allows you to watch recordings of your visitors’ full browsing sessions to discover exactly how they use your site. Our Advanced Filtering helps you find specific videos of visitors according to their demographic data (country, language), behavior on your site (engagement time, viewed pages), and browsing history (referrer, previous page, etc.).



Page Console
This page gives you a quick summary of all analytics information about a specific webpage on your site.



Simply enter the URL of the webpage you wish to analyze and access a wide range of web analytics data:
 * Trends - view the change over time in the way visitors interact with the page. The trend lines display:
 * Engagement time - the time visitors spent interacting with the page (moving the mouse, entering information, etc.).
 * Time on page - the actual time visitors spent on the page.
 * Visitors and Pageviews - remember this number refers to the number of recorded visitors and pageviews (as defined by the Recording Ratio).
 * Activity Summary - a quick list summarizing key statistics about visitor activity on the page.
 * Heatmaps - direct links to view heatmaps of visitors browsing behavior for the specific page.
 * Recent Visitors - direct links to view visitor recordings of the way visitors interact with this specific page.
 * Previous/Next pages - a list of the URLs from which visitors arrived to this page, and where they continued to following usage of the page.