Adobe Target Integration

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Integrating ClickTale® with Adobe Target
Many optimization professionals find it challenging to know what exactly to test on their website.

Utilizing ClickTale’s Session Playback, Heatmaps, Conversion Funnels and Form Analytics you can now uncover the areas of the webpage that are most influential to your customers’ decision making process, and understand what really requires optimization.

The ClickTale integration with Adobe Target will also enable you, during and after testing, to compare and understand The WHY behind which version performed better.

Values of the Integration
Integrating ClickTale with Adobe Target will help you answer the following questions:


 * What should I test? Instead of guessing what elements on the page influence customer behavior, first watch Session Playback and then analyze Heatmaps to identify what will have the greatest impact.
 * Why did one version convert better? Run a post-test analysis with ClickTale to uncover how the changes you made impacted the way visitors interact.
 * Based on the results, what should I test next? Get inspired with fresh ideas for future testing from the way your visitors interacted on the last test.

Key Features

 * True-to-life Recordings ClickTale’s Session Playback replicates the exact version of HTML as seen by each visitor to your site. This gives you an accurate view of each of your visitors’ online experience.
 * Data-Rich Heatmaps Analyze different versions of the page and uncover how visitor experience is influenced. Reveal the factors that make one version perform better than another.

The combination of ClickTale and Adobe Target offers:

How the integration works
The integration works by tagging each page based on the test it was set up within Adobe Target while at the same time uploading that page’s HTML to ClickTale’s servers.

There are two requirements that need to be fulfilled in order to make the integration work:

a) Fetch the correct HTML page that a visitor was served from Adobe Target, so that ClickTale present exactly what the visitor saw. b) Tag the page with the correct test, during the live recording so it can be found easily using ClickTale’s events filter