Bounce Rate Analysis

Bounce Rate represents the percentage of visitors who enter your site and leave (bounce) after viewing a single page, rather than continue viewing other pages on your site..

In ClickTale, a bounced visitor will have a single Pageview in their entire recording history. If that user should come back to any page on your site during this period they will no longer be considered a bounced visitor. Visitors bounce for different reasons:
 * The site or landing page does not have the content that the visitor is looking for, either the content is not engaging or the advertisement is misleading.
 * The visitor found exactly what they needed on your site - they got what they wanted and left.
 * The design of the website is confusing; the content is available but is not easily obtained. There is no compelling call to action to drive your visitors through your conversion funnel.

Bouncing visitors may represent a significant potential for additional revenue, if handled correctly. ClickTale provides 3 levels of bounce to enhance your understanding of visitor behavior.

You can get a general idea of the monetary impact of your site's Bounce Rate using the "Bounce Rate Analysis" feature, which includes two visual elements:

Dashboard “Bounce Rate Analysis” Pane
This pane displays a metric called “Total Bounce”. This represents the Bounce Rate percentage for your entire project (site). The Bounce Rate is calculated for all recorded pageviews within the selected Date Range. Below the Total Bounce, you see a breakdown of the bounce types: Hard, Medium, and Soft bounce. Note, this metric differs from the Page Console’s analysis because it considers all recorded pages within a project as opposed to the bounce on a single URL in the Page Console.
 * Click on the tile (or on "See more") to further investigate your site’s bounce trends, using the Bounce Rate Analysis page.

Bounce Rate Analysis Page
The objective of this page is to help you take action on visitors bouncing off your site. We cover two scenarios here:
 * 1) Hard Bouncers, who are typically misdirected visitors - We help you find out how to optimize your lead attraction campaigns.
 * 2) Soft Bouncers, who are mostly visitors who are generally interested in your site but do not move in past the first page viewed - We help you understand what they looked at and how you can increase the chances of converting them.

We focus on Hard- and Soft-bouncers because they represent scenarios that are easier to profile and find solutions for.

This page includes two main tools:


 * 1) The Next Steps Adviser
 * 2) The Bounce Rate Analysis table

The Bounce Rate Analysis Page contains two tabs at the top - "Hard Bounce" and "Soft Bounce". Each tab present the tools above in a slightly different configuration, to allow for maximizing the relevance of the analysis to the different bounce scenarios.



"Next Steps" Adviser
For each of the "Hard" and "Soft" tabs, the Next Steps Adviser displays the relevant suggestion for action based on the reasoning described above.

By analyzing the data suggested, you may find the causes for the bounce rate on your pages and so take action to improve visitor retention.

Bounce Rate Analysis Table
The table presents a list of URLs that had the most Hard or Soft Bouncers (depending on the tab).

Use this to locate pages that may need some investigation and redesign. Use sorting, watch recordings of bouncing visitors, create Heatmaps of the pages filtered by bouncing visitors (available by plan) and check the whole page statistics in the Page Console.

This table contains the following data, ordered by column:

* Available only for some plan types.