Help talk:GA Integration

= ClickTale Integration with Google Analytics =

The ClickTale and Google Analytics integration enables Google Analytics customers to gain more value from their existing business investments and attain a more visual representation of their online users.

Enhance your Google Analytics data with behavioral information about individual visitors and segments. Drill down from Google Analytics to view individual visitor browsing sessions and learn from their mouse movements, scrolls, clicks and keystrokes.

Furthermore, collect aggregated reports of customer activity inside your website to pinpoint problematic pages, form fields, and usability obstacles.

= How it works =

Simply add a small snippet of code on web pages to be recorded.

You can then use Google Analytics as usual and easily extract the relevant ClickTale Visitor IDs to search for specific recordings or use in aggregate ClickTale reports.

= Key advantages of the integration =


 * Identify users in Google Analytics and view their session playback in ClickTale
 * Watch actual video recordings of visitors’ browsing sessions to understand how customers successfully convert and why lost visitors drop out.
 * Identify segments in Google Analytics and view their behavior in ClickTale
 * Leverage your existing investments in your Google Analytics databases, funnels and analytics reports to learn more about visitor usability and in-page behavior.

= Instructions = 

I. Import ClickTale IDs into GA
Importing User IDs into Google Analytics requires just one simple step - Adding the additional code snippet


 * The Asynchronous GA tracking code (default)


 * Place the following snippet after the bottom ClickTale code snippet. The GA code should be placed according to Google instructions.

Note - If you are using the new (Async) code, then the new GA tracking code is at the beginning of the HTML, but this snippet should still be placed after the initialization of the ClickTale function.


 * The traditional GA code version


 * Place the following snippet after the main ClickTale and Google Analytics snippets.

Note - If you are already using custom variables in Google Analytics, you may need to use different slots (slots 1 and 2 are used in the above code). This applies to both the traditional and asynchronous codes. More information is available at the Google Analytics Developers website.

II. Create a custom report in GA
User IDs imported as a custom variable, which are available when setting up a Custom Report in Google Analytics.




 * Setting up a new custom report:


 * 1) Go to "Custom Reporting"
 * 2) Click on "+ New Custom Report"
 * 3) Select the Metrics and Dimensions relevant to the segment that you want to review
 * 4) Add "Custom Variable (Key 1)" as a sub dimension to any dimensions you've already added
 * 5) Save the Custom Report.

III. View ClickTale reports and playback
Once you have created a Custom report, load it via the left hand panel in the Google Analytics dashboard.


 * Display a list of ClickTale User IDs by drilling down into your report.
 * To view recordings for a specific User ID, simply log into your ClickTale account and use the Visitor ID to filter recordings or reports.