Mouse Move Heatmap

The Mouse Move Heatmap is a comprehensive visual representation of what visitors are looking at and focusing on within a webpage based on mouse moves from thousands of visitors to a site. Research shows that there is and 84%- 88% correlation between mouse and eye movements, allowing the creation of high-precision heatmaps, based on just the users' mouse movements.

Knowing precisely where your visitors are moving their mouse and what they are looking at supplies relevant and actionable information to help increase conversion rates. Use this information to evaluate the placement of your content, call to action buttons and advertising space.

Data is kept for every version of your page. This allows for assistance in A/B testing of multiple page elements. You can test which content, elements and layout increase conversion rates, what your customers see just before they decide to purchase a product, and how many people miss your call-to-action buttons.

'''Please note, Heatmaps may need to be selected by date range rather than page version for dynamic sites that serve different versions of the same page to visitors. For more information see our wiki page on how to unify several page versions.'''



Accessing the Mouse Move Heatmap
You can access the Mouse Move Heatmap by either selecting Heatmaps followed by Mouse Move on the dashboard or simply clicking on the Mouse Move Heatmap graphic located in the top left box on the dashboard screen. By clicking the  button you can then change the parameters of the heatmap. Select the Page URL you are interested in analyzing, followed by the page version or date range. Click "View" to generate the Heatmap.