Google Universal Analytics

 About the ClickTale®-Google Universal Analytics Integration 

{| style="width:70%;" Google Universal Analytics (GUA) excels at demonstrating how people navigate between pages. However, sometimes it can be difficult to visualize how visitors navigate within a given webpage and what affects their behavior.
 * -valign="top"

The ClickTale and Google Universal Analytics integration brings together the most valuable qualities of both analytics solutions, combining the conversion metrics of Google with ClickTale’s visual Heatmaps, Session Playback and segmentation capabilities.

In case you are using Google Analytics, please see this wiki article

This document is also available as [[media:Google_Universal_Analytics_Technical_Integration_Guide_January_2015.pdf |a PDF file]] 

Values of the Integration
The integration of ClickTale with Google Universal Analytics will enable you to:


 * '''Improve site usability and customer satisfaction by analyzing the way different visitor segments behave inside the pages of your website.


 * '''Boost conversion rates of landing pages, online forms and shopping carts by watching recordings and analyzing heatmaps of visitors who are not converting.


 * '''Leverage existing investments in your Google Universal Analytics reports to learn more about visitor usability and in-page behavior.


 * '''Maximize ROI from existing marketing channels by uncovering what visitors from each campaign are looking for, and what would improve their online experience.

Quick and Easy Setup
=Integration Instructions=

This section provides the instructions for integrating ClickTale and Google Universal Analytics.

Allocating a Custom Dimension for ClickTale’s ID
Every time a new visitor comes to your site, they receive a ClickTaleID (CTID). When integrating ClickTale with Google Universal Analytics, each new ClickTaleID that is created is imported into Google Universal Analytics as a custom dimension. For the purpose of this document we will use a variable called CTID.

Follow the steps in this article to setup your custom dimension and name it CTID. Make sure you set the dimension’s scope to “Hit”.



Importing ClickTale's IDs into Google Universal Analytics
To implement the ClickTale tracking code with Google Universal Analytics, please reach out to your ClickTale contact person.

You will need to provide ClickTale with the following information:


 * Dimension Name as it was defined in your Google Universal Analytics console. This is generated by Google Universal Analytics and is not the Alias name you defined. In the image below the value you’d provide ClickTale is “dimension1” and not “CTID”:




 * The ClickTale team will add code that will make 2 calls to Google Universal Analytics when a visitor is recorded by ClickTale and the page loads. For example:

In the example above, when sending an event to Google Universal Analytics, the Category of the event is “ClickTale”. If you wish to use a different value, you will need to let ClickTale know what value to use.

Creating a Report in Google Analytics
User IDs are imported as custom dimensions and events, which are available when setting up a report in Google Universal Analytics.

There are multiple ways to view the ClickTale UIDs in a GA report, here are 2 examples:

1.Events - Overview:


 * Go to Behavior -> Events ->Overview
 * Add a secondary dimension and add the custom dimension you assigned to the ClickTale code (“CTID” in this example).





2.Geo-Location:


 * Go to Audience -> Geo -> Location
 * Add a secondary dimension and add Event Action.



You should see a result similar to the one below:



Viewing ClickTale Reports and Session Playbacks
To view recordings for a specific User ID:


 * Log into your ClickTale account.


 * Copy the CTID from GA to the ClickTale Visitors IDs filter box, and use it to filter recordings and reports.


 * To paste multiple CTIDs into the filter fox, export the report data from Google Universal Analytics to a .csv or Excel file, and then copy all CTIDs you need into the ClickTale filter box.