Fold Height



The term ‘Fold’ comes from newspapers and applies to the fold that newspapers have as they are stacked on top of each other on shelves in newsagents. Any information that is visible is ‘Above the fold’. Of course this is the most valuable space for news and advertisers because it is the first thing a casual browser sees, and it may determine whether or not they pick up the newspaper and subsequently buy it.

In Web Analytics, ‘Fold’ is the bottom line of the area most commonly seen by visitors without the need to scroll down. This is, of course dependent upon the screen resolution and window size of the visitor's browser. ClickTale takes those properties into account when calculating the fold height.

The Heatmap fold height average represents the average fold height of the selected population of visitors’ upon loading a page to their browsers.

The Fold height average feature provides the option to display a line across a heatmap, the visitors' fold height average in pixels. This feature is available for all four heatmaps.

To display the fold height average on a heatmap, click the Settings option on the left and then mark the Fold height average checkbox located on the bottom of the Settings area.



The Heatmap fold height average is displayed as a white, dashed line across the map. The line has a tab in its middle, displaying the exact pixel value of the visitors' average fold height for the currently selected population.



When you hover over the fold height average line, the following parameters are displayed: