Mouse Click Heatmap

The Mouse Click Heatmap offers a way to evaluate the effectiveness of the links and navigation pattern on the page. It shows the places on your page where visitors have clicked, whether they be links, images text or blank spaces. It can help locate the obstructions in your conversion funnels by letting you see what advertisements, images and links are not getting enough clicks, and what call to action buttons are being ignored.

'''Please note, Heatmaps may need to be selected by date range rather than page version for dynamic sites that serve different versions of the same page to visitors. For more information see our wiki page on how to unify several page versions.'''



Accessing the Mouse Click Heatmap
To access your Mouse Click Heatmap, click the Heatmap link on your Dashboard underneath the Reports header and select Mouse Click. Next, select the page URL you are interested in analyzing, followed by the page version or date range.

High density click areas may mean:

 * 1) The area is recognized as ‘clickable’ – check if this area is intended to be ‘clicked’.
 * 2) Existence of high click density in areas you did not expect to be clicked may indicate that there is something in the design of the page which leads visitors to believe that the content in the specific location is indeed clickable. You should either consider changing the design or adding a clickable element since obviously the content in the specific location is appealing to visitors.

Low density clicks area/ Areas with no clicks may mean:

 * 1) Users do not see this area of the page .Use the Scroll Reach Heatmap to see if users actually get to this part of the page when browsing through the page.
 * 2) Users do not recognize the link/button - you may want to consider the design of the element, or clarify visually that the element is clickable.
 * 3) Users are 'less interested' in the content. You should perhaps consider making it more appealing.