Behavioral reports

How to use
Behavioral reports are located on the left hand side of the Dashboard. Clicking on the title of a report will open a sub menu of the category’s reports.

Real-Time Monitor
The Real-Time Monitor displays live updates from your website. The report refreshes every 10 seconds, and displays an updated list of the current visitors to your site. For each visitor you can see the following details:
 * Country of origin
 * Page - Number of pages they have viewed on your site (during all their visits)
 * Latest visit - How long ago they started their most recent visit to the site.
 * Current page
 * Original referrer - The page from which they were directed to your site originally

Click on the play button to view the recording of this user's visit to your site. The recording will begin from the first time the user landed on your site (which is not necessarily the current visit). Note: the Real-Time Monitor is only available for certain ClickTale subscription plans. If your current plan does not offer Real Time updates, you will only view the last visitors to your site, and the list will not refresh automatically. If you would like to get the Real-Time Monitor for you site, consider upgrading your subscription.

Top Events
Events are a convenient way of tracking visitors based on their actions. By adding specific tags to elements of your site (links, URLs, videos, forms, etc.), visitors who interact with these elements will have the Event tag attached to their browsing history. To learn more about setting up and using Events, please see the wiki page entitled Events. The Top Events report allows you to view which of the predefined events on your site are experienced most frequently by your visitors. For each event, the report details:
 * Event Name
 * First occurrence
 * Last occurrence
 * Number of occurrences
 * % of Pageviews

Possible uses
If you set up Events on your site, the Top Events Report allows you to quickly see how frequently the different pages, links and buttons you have Events for are being used. For example, if you set up a Customer_Login event, that is counted every time a user clicks on a Login button, you will quickly be able to see what percentage of the pageviews on your site included this event, indicating that users had clicked on the button. In the same way, if you set up an event and see that only a very small number of your visitors were tagged with it; For example, if only very few users clicked on a specific button, you realize that the button may not have been as prominent as you had thought it would be.

Most Engaging
Identifies which of your web pages are the most and least engaging based on the Engagement Time registered for them.

Most Clicked
Displays which of your pages get the most clicks by your visitors, testing your design assumptions. The report details for each page:


 * Page-	The full URL of the page
 * 90th Percentile Click Count- 	A percentile is the value of the variable below which a certain amount of observations fall. The report displays the 90th percentile, which means the number of clicks that 90% of visitors clicked on the page- i.e. only 10% of visitors clicked on the page more than this number. You can view a different Percentile of the number of clicks by changing the Percentile parameter at the bottom of the table.
 * Average Click Count- 	Displays the average number of clicks a visitor clicked on the page.
 * Visitors-	Displayss the number of visitors who visited the page and were counted in this report.
 * Date Range- 	You can change the date range according to which the report is calculated by using the Date Range control on the top left of the page. You can choose a set range (last 7/30 days), or set an exact date range by clicking on the calendar icon.
 * Filter specific pages- 	You can filter the report to display specific pages using the Filter control at the bottom of the table.
 * Number of rows viewed- 	You can extend the table-view, to show more results at a time, by changing the control on the right bottom corner of the table.

Most Errored
The Most Errored report displays which pages generate the most JavaScript errors. Javascript errors happen when a script in a web page contains an error or fails to execute correctly. The exact cause of the error depends on the browser and the type of error. Errors on the page can be very frustrating for visitors to a site. They may prevent the users from viewing the information they are looking for and may cause issues while completing online forms. JavaScript errors cannot be detected using server side monitoring. Only ClickTale’s session recordings will pick up such errors.

Least Scrolled
The Least Scrolled report allows you to compare scrolling distances and page heights to help figure out the optimal page height for your site. The report details for each page:


 * Page-	The full URL of the page
 * 90th Percentile Click Count -	The report displays the 90th percentile, which is the scroll reach percentage that 90% of the users scrolled to. Only 10% of users scrolled further down the page. You can view a different Percentile of number of clicks by changing the Percentile parameter at the bottom of the table.
 * Average Scroll Reach
 * Page Height (pixels)-	Displays the height (length) of the page in pixels. The longer a page, the smaller number of visitors is likely to scroll to view the bottom of it.
 * Date Range -	Same as above
 * Filter specific pages-	Same as above
 * Number of rows viewed- 	Same as above

Slowest Loading
Monitors which pages take the longest to load and which load the fastest, based on actual visitor experience with your site's pages. The report details for each page:


 * Page - The full URL of the page
 * 90th Percentile Click Count -	The report displays the 90th percentile, which is the time that the page took to fully load for 90% of the visitors. It took longer than indicated only for 10% of the visitors. You are able to view different percentiles by changing the figure in the table.
 * Average Load Time
 * Visitors-	Displays the number of visitors who visited the page in the defined date range.
 * Date Range -	See above
 * Filter specific pages -	See above
 * Number of rows viewed -	See above

Trend Reports
These reports give you an overview of what goes on in your visitors’ browsers while on your site.

Pageviews
The Trend Reports reports provide an overview of your visitors’ browser activity while on your site. Pageviews The Pageviews Trend report displays the average number of pageviews per visitor, in two different manners:

Pageviews per Visitor
This chart displays how the average number of pageviews per visitor changes over time. Each point on the chart represents a day, and displays the average number of pageviews per visitor, for that day. Looking at the entire chart you can detect trends and see if visitors are viewing more or less pages over time.

Pageviews Distribution
 The Pageview Distribution chart displays the distribution of the number of pages viewed by visitors. You can see how many of the visitors to your site viewed 1 page, how many of them viewed 2 pages.

Engagement Time
Engagement Time is a metric unique to ClickTale which is calculated by counting the time visitors were actively engaged with your site, rather than having the page open in their browsers. The calculation of Engagement Time is based on the interactions of the user with the page - clicking, scrolling, moving the mouse, typing information in, etc. The Engagement Time Report displays the Engagement Time across pages on a site, in two manners:

The Engagement Time Trend
This chart shows the average Engagement Time per page. It is a true measure of visitor engagement as opposed to "Time on Site" which measures the average amount of time the page was open in a browser.

Distribution of Engagement Time
This chart displays the distribution of visitors based on Engagement Time. You can see what percentage of visitors were the least and most engaged.

Time on Page
This chart displays the average Time on Page. This measures the average amount of time your web page was left open, not necessarily the amount of time visitors were engaged with the page.

Distribution of Time on Page
This chart displays the distribution of visitors based on their Time on Page. You can see what percentage of visitors spent the least and most time on your web page.

Mouse Moves & Clicks
Displays the number of mouse moves and clicks per visitor.

Charts:


 * Mouse Move Trend
 * Distribution of Mouse Moves
 * Mouse Click Trend
 * Distribution of Mouse Clicks



JavaScript Errors
Displays charts:


 * JavaScript Errors per Pageview
 * JavaScript Error Distribution

Demographic Reports
ClickTale offers several demographic reports, including:
 * Countries
 * Languages
 * Browsers
 * Platforms
 * Screen Sizes - The Screen Size reports give an overview of how visitors see your site. The Screen Size reports consist of 3 charts displaying the distribution of recordings by screen resolution, window size, and window re-sizing.